Blog
Cost per site visit vs cost per lead in real estate
How Indian developers calculate cost per site visit (CPSV), why it's a better guide to marketing spend than cost per lead, and how to track it by source.
How to choose a real estate CRM in India: a checklist
A practical checklist for Indian developers and brokerages choosing a real estate CRM: portal lead capture, site visits, channel partners, inventory, WhatsApp, attribution and data hosting.
How developers can settle channel partner lead disputes
Why channel partner lead disputes happen in Indian real estate, the attribution rules that prevent them, and a step-by-step process for settling the ones that still arise.
Carpet area vs built-up vs super built-up area
The difference between carpet area, built-up area and super built-up area in Indian real estate, how RERA defines carpet area, and how to compare prices fairly.